The Sports Brand Solutions groups serve the Disney Advertising Sales team as experts on specific sports/properties (i.e. College Football, NBA, NFL, Women’s Sports). The group is vital to the sales process and drives significant advertising revenue via the creation of cross platform sponsorship opportunities and turnkey, customized marketing solutions. The Sports Brand Solutions group oversees the development and execution of all sponsorship deliverables, to ensure sponsorship elements and enhancements run correctly.
The group works closely with internal stakeholders including Sales, Production, Programming, Editorial, Revenue & Operations, Consumer Marketing and Legal to strategically maximize the revenue and sales opportunities across our sport platforms inclusive of linear, digital, social, streaming, on-site, and more.
The Sports Brand Solutions group is a team of experts that provide creative marketing sponsorship and integration opportunities across ESPN’s vast content portfolio. The team is responsible for the complete sponsorship process including, but not limited to, rights negotiations, strategy, ideation, and execution.
The SBS team also manages the day-to-day external sales relationships with our various League and 3rd party production partners to ensure we are following the contractual guardrails and maximizing revenue opportunities.
Job Summary:
The Coordinator, Sports Brand Solutions, will be responsible for supporting our sponsorship business specifically for News and Information (SportsCenter, First Take, Pardon the Interruption, Get Up), Soccer, and select special initiatives.
The primary role will be to work with various internal teams to schedule and book on-air and digital/social sponsorships, completing sales obligations for all programming related News & Information. This includes but is not limited to Studio Shows, Digital/Social Handles, and Soccer.
The Coordinator will play a key role in creating and maintaining grids for each property to ensure proper allocation for each program and all digital/social sponsorship.
Ultimately, the responsibility will be to keep order and process across all sponsorship efforts, streamlining all areas of the business from pitch through execution.
Responsibilities and Duties of the Role:
Post Sale
Book features within Disney Ad Sales/ESPN systems (managing the process directly with the sales teams and their clients)
Communicate with TV Ad Ops any schedule changes and updates
Manage Sponsorship tracking grids for the SBS team to maintain a clear perspective on integration availability and potential content overlaps to consider in given windows that impact production and sales conversations
View and clip integrations to confirm accuracy, share with sales teams, and elevate any issues
Assist team in the creation, delivery, and maintenance of sponsored graphics and studio requests 40%
Sales Materials
Assist in developing sales opportunities for News & Information Programming
Assist with digital and social product creation
Assist with multimedia pricing requests
Support the ideation process for new opportunities
Upload/Update materials across Microsoft TEAMS, SolutionCenter, Smartsheets and SalesHub
Communicate opportunities to sales utilizing organization-wide processes
Streamline Communication and Transparency
Manage status reports, meeting recap notes, etc.
Assist with the upkeep and distribution of weekly obligations across the sport vertical (includes ESPN production, programming, commercial operations, Ad ops, etc.)
Required Qualifications & Skills:
Proficient in Outlook, Word, Excel, PowerPoint, GoogleDocs
1+ year of marketing or sponsorship preferred
Highly organized, time management skills, ability to multi-task
Willingness to work flexible hours and/or occasional travel
Preferred
Thorough understanding of ESPN Studio News & Information landscape
High level of creativity
Strong written and presentation skills
High level of customer service
Self-starter with ability to work independently, while being accountable to team
Required Education, Experience/Skills/Training:
Bachelor’s Degree
#DisneyAdvertising
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