Director, Strategic Communication Programs Job at University of Maryland Global Campus, Adelphi, MD

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  • University of Maryland Global Campus
  • Adelphi, MD

Job Description

Director Strategic Communications

Office of Communications

Full time, Exempt, Regular, Pay Grade 3.4

Location : Adelphi, Maryland, Hybrid (2-3 times a week onsite)

Position Overview

The Director Strategic Communications will design, implement, and manage integrated communication initiatives that advance our brand, support product launches, and drive stakeholder engagement. Reporting directly to the VP of Communication, this leader will partner with marketing, PR, HR, and business units to ensure consistent, impactful messaging. A core focus will be on hands-on writing and content development, leading a team of writers to elevate thought leadership and corporate narratives.

Key Responsibilities

Program Development & Execution

  • Lead end-to-end strategic communication campaigns, from concept through launch and post-mortem analysis.

  • Align program goals with business objectives, setting timelines, budgets, and resource plans.

  • Coordinate cross-functional stakeholders to ensure seamless integration of messaging across channels.

Writing & Content Creation

  • Drive high-quality writing for multiple channels, including case studies, press releases, social media content, and executive speeches.

  • Edit and refine team-produced content to maintain a clear, consistent brand voice.

  • Manage an editorial calendar that balances corporate priorities with audience interests.

Team Collaboration & Leadership

  • Work with other Office of Communications content specialists and freelance writers.

  • Foster a collaborative environment that encourages creative ideation and skill development.

  • Work with the VP of Communications to align team goals with broader content strategy.

Measurement & Analysis

  • Define program KPIs and utilize analytics tools to track performance and ROI.

  • Produce regular reports on campaign effectiveness, offering data-driven recommendations for optimization.

  • Conduct audience research to tailor messages for target segments and channels.

Qualifications

Education & Experience

  • Bachelor's degree in Communications, Journalism, Marketing, or related field; advanced degree a plus.

  • 8+ years of experience in corporate communications or agency settings, with a focus on strategic programs.

  • Proven track record of leading communication campaigns and managing writing teams.

Skills & Competencies

  • Exceptional writing, editing, and proofreading capabilities.

  • Strategic thinker with strong project management and organizational skills.

  • Proficiency in content management systems, analytics platforms, and digital collaboration tools.

  • Excellent interpersonal skills, emotional intelligence, and the ability to work with team members at all levels.

Working Conditions

  • This role is based at our headquarters in Adelphi with a flexible hybrid schedule. Occasional travel to regional offices and industry events might be required.

  • To apply, please submit your resume, cover letter, and three writing samples showcasing strategic communication work and content leadership.

All submissions should include a cover letter and resume.

Job Tags

Full time, Freelance, Work at office, Flexible hours,

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