Job Description

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Job Summary:

The Walt Disney Studios is seeking a Data Analyst to join the Studio Research & Analytics team. This role involves analyzing and interpreting data related to digital platforms and social media, providing insights and recommendations to support informed business decisions for the company.

Responsibilities:

• Monitor a wide range of social and digital media platforms (e.g., X/Twitter, Instagram, TikTok, Reddit, YouTube, BlueSky, blogs, forums, and news sites) for discussion surrounding The Walt Disney Company and its subsidiaries

• Identify and flag Disney related discussion online in real time to appropriate stakeholders

• Maintain and lead live monitoring efforts during high-impact events, launches, or news-worthy topics, including the configuration and management of real-time alert systems

• Collaborate with internal teams to provide timely insights and context around digital conversations

• Write and optimize Boolean queries to refine and enhance social listening efforts across various monitoring tools

• Monitor dashboards, automated notifications, and reports using social listening tools (e.g., Netbase/Quid, Sprinklr, Meltwater, TalkWalker, etc.) to visualize key metrics and trends

• Produce reporting deliverables for executive leaders spanning the full suite of The Walt Disney Studios brands

• Translate business questions into data-informed insights by proactively exploring analytics resources and requirements. Leverage digital and social listening tools to track, trend, and understand consumer behaviors, expressed preferences, and responses to marketing efforts

• Maintain a data repository to capture and organize proactive opportunities and brand related alerts

• Be the voice of the consumer. Effectively communicate both quantitative and qualitative findings with timely, relevant, and actionable insights to support tactical short-term and long-term strategic decision-making

Qualifications:

Required:

• 2+ years of experience in data analytics or monitoring with a focus on social media, digital marketing, and/or consumer data

• Proficiency with analytics provided by TikTok, Instagram, Facebook, Threads, and X

• Proficiency with social analytics and listening tools, e.g. Sprinklr, Netbase/Quid, ListenFirst, Sprinklr, Brandwatch, Talkwalker, etc.

• Knowledge of The Walt Disney Company’s portfolio of brands and public presence

• Exceptional analytical thinking and mathematical skills

• Strong attention to detail with the ability to handle multiple projects simultaneously

• Proven time management skills, with an ability to work rapidly and efficiently in a fast-paced and changing environment

• Advanced knowledge of Microsoft Suite (Excel, PowerPoint, Teams) and Google Drive (Sheets, Slides) systems

• Outstanding communication and critical thinking skills, as well as the ability to make clear and concise visual presentations

• Ability to interpret data and combine with other data sources to develop a rich, complete picture for the business

• This role requires in-person collaboration from Monday to Thursday and remote work on Friday

• Willingness to on occasion work non-traditional hours to cover time sensitive reporting.

Preferred:

• Familiarity with website analytics tools, e.g. Adobe Analytics is a plus

• Knowledge of crisis communication protocols and reputational risk management a plus

• Boolean search logic experience a plus

Company:

For 100 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Founded in 1923, the company is headquartered in Burbank, California, USA, with a team of 5001-10000 employees. The company is currently Late Stage.

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