Job Description

Fresh off a successful Series A funding round, Uncle Arnie's is experiencing explosive growth, and we're looking for a foundational leader to help architect our digital future. We are seeking an entrepreneurial and data-driven Senior eCommerce Manager to own and accelerate our direct-to-consumer (DTC) business.

Reporting directly to the Head of eCommerce, you'll serve as a strategic partner and take significant ownership of our full-funnel marketing, on-site experience, and revenue growth. The ideal candidate is a “scrappy-but-strategic” operator who thrives in fast-paced, high-growth environments and is passionate about building a best-in-class eCommerce channel from the ground up.

Key Responsibilities

Strategy & Growth

• Partner with the Head of Ecommerce to refine and execute the comprehensive eCommerce strategy, driving revenue, profitability, and market share.
• Identify and execute new growth opportunities across platforms, marketplaces, geographies, and partnerships.
• Conduct continuous market and competitive research to stay ahead of trends and uncover opportunities.

Marketing & Merchandising

• Partner with digital marketing to drive traffic and conversion across SEO, SEM, email, affiliates, paid social, and other performance channels.
• Own lifecycle and retention strategy, including email/SMS campaign creation, automation flows, segmentation, and A/B testing to maximize LTV.
• Oversee merchandising calendar, promotional planning, and product launches to ensure consistency across all digital touchpoints.
• Maintain brand voice, product imagery, and content quality across the site and marketing assets.

Analytics & Optimization

• Track, analyze, and report on KPIs including traffic, conversion, AOV, CAC, ROAS, LTV, retention, and marketplace rankings.
• Lead A/B testing and conversion rate optimization (CRO) initiatives across website, landing pages, and checkout.
• Provide actionable reporting and insights to leadership to guide high-level decision-making.
• Proactively manage online reputation through ratings, reviews, and UGC.

Operations & Collaboration

• Serve as the operational liaison with supply chain and operations to ensure accurate inventory, product availability, and seamless merchandising.
• Partner cross-functionally to align growth initiatives with broader company objectives.

Qualifications

• Bachelor's degree in Marketing, Business, or related field; MBA a plus.
• 4-6+ years of eCommerce experience with proven success in DTC and marketplace channels.
• Strong knowledge of Shopify, Google Analytics, and major digital ad platforms.
• Analytical mindset with advanced Excel/reporting skills and comfort with data-driven decisions.
• Strong leadership, project management, and communication abilities.
• Experience in CPG, retail, or beverage/food industries preferred.

What's in it for you?

• Medical, dental, and vision insurance plans
• FREE basic life insurance
• Unlimited PTO
• $50/month phone reimbursement
• Generous referral bonuses
• Competitive base compensation with performance incentives
• Mileage and expense reimbursement
• Opportunity for career growth in one of the fastest-growing segments of the cannabis industry
• Collaborative team culture with mentorship and training

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Uncle Arnie's is an Equal Opportunity Employer. Uncle Arnie's does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.

The base annual salary range for this position is $95,000 to $125,000 based on candidate's experience, education, and geographic location.

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